Shuddh Swad Founders Success Story: 16 Saal Ke Ladkon Ne Thekua Ko Banaya Global Brand!
Table of Contents:
- Introduction
- Kaun hain Shuddh Swad Founders? (Jayant & Kailash)
- Business Idea Kaise Aaya? (Ek Thekua aur Ek Galti)
- Zero Investment se 1 Crore ki Valuation Tak ka Safar
- Social Media ka Jaadu aur Pehli Sale
- Conclusion: Seekh jo humein milti hai
Introduction
Kya aap maan sakte hain ki West Bengal ke ek chhote se gaon ke 16 saal ke do ladkon ne bina kisi business degree aur heavy investment ke ek aisa brand khada kar diya jo aaj poore Bharat mein famous ho chuka hai?
Hum baat kar rahe hain Shuddh Swad Founders Success Story ki. Ye kahani hai Jayant aur Kailash ki, jinhone sirf YouTube aur Google se seekh kar apne traditional snacks brand ko ₹1 Crore ki valuation tak pahuncha diya.
Agar aap bhi business shuru karna chahte hain lekin “Funds nahi hain” ya “Experience nahi hai” ka bahana banate hain, toh ye kahani aapki aankhein khol degi.
Kaun hain Shuddh Swad Founders? (Jayant & Kailash)
Ye kahani shuru hoti hai West Bengal ke Purulia district se. Wahan ke rehne wale do dost—Jayant aur Kailash—ne abhi haal hi mein apni 10th Class pass ki thi.
Aam taur par 10th pass karne ke baad bache stream select karne ki tension lete hain, lekin ye dono 8th class se hi “Startup Ideas” discuss karte the. Inke paas koi “Shark Tank” wala plan nahi tha, bas junoon tha kuch apna karne ka.
Business Idea Kaise Aaya? (Ek Thekua aur Ek Galti)
Har bade business ke peeche ek chhoti si kahani hoti hai. Shuddh Swad ka idea Jayant ki ek “Galti” se aaya.
Ek din Jayant market gaya aur usne dekha ki sadak kinare ek seller Thekua (Bihar ka Traditional Snack) bana raha hai. (Jo log nahi jante: Thekua Chhath Puja ka mukhya prasad hota hai aur Bihariyon ke liye emotion hai.)
Jayant ne use khane ki zid ki, halanki uske pita ne mana kiya ki “Sadak ka khana hygienic nahi hota”. Jayant ne khaya aur woh bimaar pad gaya. Bas yahin se uske dimaag ki batti jali— “Kyun na India ke Traditional Snacks (jaise Thekua) ko bilkul hygienic aur packed tarike se logon tak pahunchaya jaye?”
Yahi se janm hua “Shuddh Swad” ka—ek aisa brand jo “Maa ke haath ka swad” deta hai, par hygienic packaging mein.
Also Read: Padhein Bihar ke ek aur startup ki kahani
Zero Investment se Brand Banane Tak ka Safar
Idea toh aa gaya, lekin jeb mein paise nahi the. Yahan Shuddh Swad Founders Success Story mein asli twist aata hai. Inhone haar nahi maani aur “Jugaad” aur “Technology” ka sahara liya.
1. Legal Kaam Khud Kiye
CA ko dene ke liye paise nahi the, toh Google se seekh kar khud hi:
- GST Registration kiya.
- FSSAI (Food License) banwaya.
- Tradermark apply kiya.
2. Packaging ka Sangharsh
Local market mein achi packaging nahi mili, toh online dhunda. Design ke liye paise nahi the, toh khud Computer par baithkar Canva aur Photoshop se wrapper design kiya.
3. Funds ki Dikkat aur Investor
Jab product launch karne ki baari aayi, toh paise khatam ho gaye. Inhone kisi bank se loan nahi liya, balki Social Media (Instagram) par open video daal di ki “Humein Investor chahiye”. Log inki honesty se itne impress hue ki unke local area ke hi ek investor ne unhein fund kar diya!
Social Media ka Jaadu aur Pehli Sale
24 March 2025 ko inhone Instagram par “Shuddh Swad” ka page banaya. Ye koi fancy marketing nahi karte the, bas apni daily struggle dikhate the— “Aaj packaging mili”, “Aaj license aaya”, “Aaj website crash ho gayi”.
Log inki journey se connect ho gaye. 3 mahine mein inhone 1 Lakh Followers gain kar liye bina koi product beche!
The Launch Day (30 May) Jis din inhone website live ki aur apna Thekua launch kiya:
- Logon ne toot kar order kiya.
- Day 1 Sale: ₹45,000!
- Agla Target: 10 Din mein ₹1 Lakh (Jo inhone sirf 7 din mein pura kar diya).
Conclusion: Seekh Jo Humein Milti Hai
Shuddh Swad Founders Success Story humein ye sikhata hai ki:
- Degree Zaroori Nahi: Business karne ke liye MBA nahi, sirf “Common Sense” chahiye (Jo Jayant aur Kailash ne Google se seekha).
- Transparency Bikti Hai: Inhone apni kamiyan chhupayi nahi, balki dikhayi. Isliye log inpar bharosa karte hain.
- Start Small: Inhone Thekua se shuru kiya, ab ye pure India ke traditional snacks par focus kar rahe hain.
Agar Purulia ke do 16 saal ke ladke ye kar sakte hain, toh aap kyun nahi?
Aapko Shuddh Swad ki kahani kaisi lagi? Kya aap bhi inka Thekua try karna chahenge? Comment karke zaroor batayein!
sorce verify